Lasting Impressions: Some Ideas to Help Your Business Cards Stand Out from the Rest

“Premium” is often defined as pertaining to that which is a high-quality or superior product. Most persons associate “premium” with insurance premiums (high-priced insurance). When it comes to business cards, premium refers to top-notch business cards, the best of their class. If you want to succeed in the business world, you must first succeed in how to market yourself—but you can still remain creative and original while doing so.

One way you can give your premium business cards a lasting impression is to include a services list. A services list can be a bullet-point section on the business card itself that tells consumers what types of work your business provides. Be sure, however, not to provide an overly detailed list. The goal is to provide a range of what your business provides—not to give tiny, meticulous details. Services lists are designed to “tease” the consumer: if the consumer is intrigued, he or she will visit your business to discover more. Give the consumer just enough information about you to draw interest, but hold some back so as to drive him or her to pursue your business.

Another way to give your premium cards a lasting impression is to include a photo of yourself and/or your staff. If you are the business owner, displaying your face on a premium business card says to the public, “I want to show you who I truly am.” If you have a staff of employees, it may be wise to take a photo that includes both you and your staff. Pictures of you and your staff provide the impression that you love working with a team, that you enjoy each member of your staff and their contributions to the business—signs that future potential employees will most certainly take into account.

Customize both the card texture to leave a lasting impression. When a person receives one of your business cards, he or she should enjoy not only the look but also the feel of the card. A premium texture can occur in a few ways: embossing, recycled paper, UV gloss printing, and foil stamping. In the same way that texture plays a role in what furniture a new homeowner buys, so does texture play a role in what business cards a person receives. Card texture is part of the aesthetic appeal that will win over consumers.

Lastly, consider the card design. There are a number of designs you can give to your business cards to make them top-notch. Different styles will help present a different type of look for your premium business cards. You and your designer have full flexibility to come up with something that will get noticed, knowing that anything you can imagine Impact Color can print! Creating a premium business card your business will cause consumers to think of your card as a valuable item instead of a disposable one.

Impact Color Print is exceptional in its production of premium business cards. We provide silk and UV gloss printing, die-cutting, and foil stamping for your business cards, as well as card paper that suits your creative streak. Leave those shoddy color printing companies at the door and give us a call at 800-670-9866 or visit us on the web at www.impactcolorprint.com for more details.